DISQUS

Mike Pifalo · 1 year ago

Good post Kevin. We know the history of a company suddenly 'getting the [social] religion' and trying to show that they are involved with their customers...and having the narrow driven vision flow from a single source. Then within days that person moves on and the very big public impression is that the company abandoned them.

The best interaction via the web is doing the simplest you can do, consistently. You don't need to be perfect, but you need to be there. Because if your customers believe that they may have your ear they will be more likely to bring the conversation to you than they would be to have the conversation behind your back.

And knowing what's being said about you is survival.

l2 adena · 1 year ago

Congratulations Kevin! You should consider a where-are-they-now type follow up.